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Online Communities and Sustainable Development: Supporting “Green” and Beyond
This is cross-posted from the Online Community Report. Many organizations are involved with online community building activities, but few consider implications of their online communities on making...
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Your Input Needed: Surviving & Thriving in a Downturn
I’ve been working with my research team at Forum One to put together a short survey about the effects of the economic downturn on online community budgets and strategy in the near term, as well as the...
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My SxSWi 2010 Panels – Please Vote (Because My Mom Can’t)
Please Vote! It is that time of year again… SxSW Panel Picking!!! I have two proposals this year, and I would appreciate your support for either or both. Panel #1: What community and social media...
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Developing a Social Strategy: Research Project Open for Participation
note: this is cross-posted from the Online Community Report blog. The next Online Community Research Network project is open for participation. In January, OCRN members discussed and prioritized a...
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Thoughts on Managing Your Social Vendor Relationships
Let’s face it – the vendors you rely on for social media & community platforms, services and advice have you outnumbered and surrounded. Between account reps, sales reps, relationship managers,...
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The Role of Brands in Online Communities
There seems to be a wave of bad advice and misguided thinking regarding where and how brands should engage with their communities. Examples include pundits advising brands to prioritize social efforts...
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Culture, Change and Faith: Achtung Baby & Social Business Transformation
File under: slightly off topic but personally meaningful. Disclosure: I’m not a massive U2 fan. With that said, Achtung Baby is one of my all time favorite albums. It is a transformative recording from...
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Dr. Strangeshare or: How I Learned to Stop Worrying and Love the...
I have a confession to make: I can become really obsessed with labels. Back in 2008, when I was producing events and conducting research focused on Online Communities for Forum One, the word “social...
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Preview of the Brands & Collaborative Economy Research Project
In March I embarked on a series of qualitative research projects to help organizations prepare for the disruption and opportunity emerging from the Collaborative Economy, and understand what resources...
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The Secret Ingredient for Customer Lifecycle Marketing? Community Management.
A recent benchmarking report from Demand Metric on Customer Lifecycle Marketing illustrates the impact of aligning marketing efforts around a customer journey model. The report also illustrates a...
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Preview of the Brands & Collaborative Economy Research Project
In March I embarked on a series of qualitative research projects to help organizations prepare for the disruption and opportunity emerging from the Collaborative Economy, and understand what resources...
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Purpose Will Power Future Online Communities
Purpose “…people’s identification of, and intention to pursue, particular highly valued, overarching life goals.” (Steger & Dik, 2010). a.k.a. “Your reason for getting up in the morning.” Bryan...
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To Develop a Community, Think Network First
Nevertheless, we now realize that no whole, be it a family, a business, a community, or a nation, can be managed without looking inward to the lesser wholes that combine to form it, and outward to the...
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The Customer Community
Image © Leigh Prather The last few years have seen big brands make extraordinary investments in developing massive “digital transformation” and social media programs. On one hand, these programs have...
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Preview of the Brands & Collaborative Economy Research Project
In March I embarked on a series of qualitative research projects to help organizations prepare for the disruption and opportunity emerging from the Collaborative Economy, and understand what resources...
View ArticleClik here to view.
Announcing the C3/A3 Project: The Connected Future of Communities, AI &...
The C3/A3 Project C3: Community, Crowd, Collaboration A3: AI, Agents and Automation Humans instinctively seek meaning, connection and resources through community. Driven by near ubiquitous access to...
View ArticleThe Secret Ingredient for Customer Lifecycle Marketing? Community Management.
Clearly Customer Lifecycle Marketing is incredibly valuable when all stages of the lifecycle are addressed. So what is the problem? Based on my direct experience and years of studying the intersection...
View ArticlePurpose Will Power Future Online Communities
Purpose “…people’s identification of, and intention to pursue, particular highly valued, overarching life goals.” (Steger & Dik, 2010). a.k.a. “Your reason for getting up in the morning.” Bryan Dik...
View ArticleTo Develop a Community, Think Network First
We need a new and more holistic approach to develop modern communities. Using network as a blank canvas allows you to create strategy from drawing from the largest possible pool of value. Thinking...
View ArticleAnnouncing the C3/A3 Project: The Connected Future of Communities, AI &...
A new set of technologies is emerging to augment human cognition (AI), enhance human agency (Agents) and shape digital experiences and outcomes by taking advantage of a rich set of tools and APIs...
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